Wake Radiology, the Triangle’s leading provider of outpatient medical imaging, unveiled a new branding campaign Monday that highlights its unique combination of clinical expertise and people skills. The campaign includes a new logo, a responsive website and a series of print, outdoor, radio and television commercials that feature the tagline “no one sees you like we do.”
“As a radiologist, people often ask me what I see when I look at an x-ray image,” said Dr. Lyndon Jordan III, president and managing partner of Wake Radiology. “I see the medicine behind the black and white and grey on the screen, but I also see much more than that. I see the person behind the image – a friend, a neighbor, a sister.”
Glyph Interactive, a Chapel Hill advertising agency with extensive experience in the healthcare industry, developed the campaign.
“Wake Radiology has a great story to tell. It offers patients an incredible level of experience and subspecialty expertise and it’s always delivered with a special style of warmth and compassion,” said Craig Jackson, Glyph CEO.
Advances in medical imaging have given radiologists an increasingly valuable role in modern healthcare. Physicians now rely on images to identify and diagnose medical issues more often and at an earlier stage. “There’s a renewed emphasis on medical imaging today. We’re often among the first to see the patient and offer insight to diagnose the problem,” Jordan says. “We realize that our reports often determine if a patient needs surgery or another costly procedure, so it’s important we get it right – and get it right the first time.”
About Wake Radiology
Founded in 1953, Wake Radiology is the Triangle’s leading provider of outpatient medical imaging. Its physicians have been trained as experts in specific imaging specialties – ranging from breast cancer detection and pediatrics to sports medicine and neuroradiology (brain and spine) – to accurately diagnose healthcare issues. Another hallmark of Wake Radiology is its commitment to low-dose imaging and the elimination of unnecessary or duplicate exams. This approach strives to improve patient outcomes and reduces the overall cost of healthcare. Wake Radiology is the region’s largest outpatient imaging practice with nearly 50 radiologists who perform close to 600,000 procedures each year. It has 20 outpatient locations and provides imaging services at several area hospitals, including WakeMed Health and Hospitals, Maria Parham Medical Center and Franklin Medical Center. It is the first outpatient imaging provider in the Triangle to earn the American College of Radiology’s prestigious Breast Imaging Center of Excellence designation. Wake Radiology is an independent, locally owned and physician-led practice that actively supports the local community. Learn more at www.wakerad.com. Media Contact For more information, contact Robert Brown at firstname.lastname@example.org or (919) 810-1901.