Community Involvement, News + Insights  |  October 4, 2016  | 

Wake Radiology Asks Local Women to Make a Pinky Promise Pledge

The Area Leader in 3D Mammography Promotes Early Breast Cancer Detection Through Friendships and a Pink Handbag

RALEIGH, October 4, 2016 — Wake Radiology, the Triangle’s leading provider of outpatient medical imaging, is asking area women to “use the power of the pinky” to promote early detection as part of a month-long focus on breast cancer. This is the second year that the practice has developed a comprehensive education campaign around Breast Cancer Awareness month.

Surprisingly, nearly a third of American women do not get annual screening mammograms even though mammography is the single best tool for detecting breast cancer. To increase awareness, Wake Radiology is asking area women to make a “pinky promise pledge” with someone they care about that they will receive a this potentially life-saving screening within the next 12 months.

Michael-Kors-purseTo entice “pinky promise” participation, the practice is holding a drawing among all women who make the pledge and will give away a pink leather Michael Kors handbag (estimated $298 value) at the end of October. All women have to do enter is to make their pinky promise on the Wake Radiology website or tag themselves making the promise on Facebook using #WakeRadGoesPink.

“Making a pinky promising is a fun way to talk about a very serious subject,” says Dr. Susan Kennedy, breast imaging radiologist at Wake Radiology. “We can’t stress enough about how important it is for women to think about their breast health and receive yearly mammograms starting at the age of 40. We hope making a promise with a sister, a friend, a spouse, really anyone they care about will help hold women accountable to take the time to get screened.”

During October, Wake Radiology will also install its tenth Hologic Genius™ 3D mammography unit extending its commitment to bringing this revolutionary breakthrough in breast imaging technology to women across the Triangle. The practice’s commitment to early detection is why it’s working so hard to promote this significant advance in mammography and share information about the benefits of routine screenings.

The practice is promoting the Pinky Promise Pledge and the drawing for the handbag through October 31, 2016.

To find out more activities at Wake Radiology during breast cancer awareness month, visit:

About Wake Radiology

Founded in 1953, Wake Radiology is the Triangle’s leading provider of outpatient medical imaging. Its physicians have been trained as experts in specific imaging specialties – ranging from breast cancer detection and pediatrics to sports medicine and neuroradiology (brain and spine) – to accurately diagnose healthcare issues. Another hallmark of Wake Radiology is its commitment to low-dose imaging and the elimination of unnecessary or duplicate exams. This approach strives to improve patient outcomes and reduces the overall cost of healthcare. Wake Radiology is the region’s largest outpatient imaging practice with nearly 50 radiologists who perform close to 600,000 procedures each year. It has 20 outpatient locations and provides imaging services at several area hospitals, including WakeMed Health and Hospitals and Maria Parham Medical Center. It is the first outpatient imaging provider in the Triangle to earn the American College of Radiology’s prestigious Breast Imaging Center of Excellence designation. Wake Radiology is an independent, locally owned and physician-led practice that actively supports the local community. Learn more

Media Contact

For more information, contact Robert Brown at or 919-810-1901.

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